Product and UX designer
based in Madrid.
Currently assembling digital experiences at IKEA.
Latest project
IKEA
Digital experiences for your favorite brick and mortar store.
For the past four years, I’ve been in charge of the design of multiple digital solutions used at IKEA stores by millions of customers and coworkers worldwide.
I’ve focused mostly on the challenge of providing inspiration and letting customers explore the IKEA range of products through immersive experiences and digital touchpoints.
Because the nature of this work , some aspects are confidential, I’m limited in the amount of context I can provide at the moment. Feel free to reach out to learn more.
Projects




Skills for hire
Here six things I can help you with:
Product Strategy
I help product managers and product owners align product goals with user needs, and co-created actionable roadmaps that drive business success.
Facilitation
Hundreds of hours of in-person and remote workshop facilitation, courses, co-creation exercises and design sprints for teams.
User Research & Analysis
From planning and conducting research in English, Spanish and French to extracting insights that will help you enhance your product’s overall user experience.
Presentation and Motion Graphics
I design and produce clear, compelling presentations and videos to sell ideas and design decisions to any kind of stakeholders.
Interaction Design
From physical to virtual, from 2D to VR, i’ve have interfaces and interactions patterns diverse touchpoints, from the smallest phone screens to industrial LED walls or immersive rooms.
Mentorship
This one is free – If you’re an aspiring designer, don’t hesitate reach out to talk about craft, methodology or geek out on new tools