Résumé

Led a cross-location design team of 7: Provided mentorship, established best practices, and ensured accessible, high-quality deliverables.

Owned the product design vision: Aligned with Product Managers, UX Leads, and product teams to set strategy for B2B SaaS solutions (HR, payroll, medical leaves, learning, performance review…).

Streamlined design methods and processes: Defined and maintained Visma Raet’s Design System and UX Guidelines, balancing user needs and business goals.

Drove end-to-end design: Conducted research, prototyping, and user validation, closing the loop between engineering and design within an Agile (SAFe) framework.

Facilitated workshops and training: Ran discovery sessions for internal teams and external clients, boosting design maturity and collaboration.

Measured impact through design metrics: Presented actionable insights to stakeholders, continuously refining the product experience and driving innovation.

Facilitated workshops and research: Led ideation workshops and qualitative research to explore and deliver engaging, user-centered experiences for high-profile clients (Schweppes, Carrefour, L’Oreal, Heineken).

Designed innovative solutions for retail: Created digital products and services leveraging IoT and machine learning technologies for smart store experiences.

Design system component creation: Contributed to developing a scalable design system and its guidelines to ensure consistency across a product suite.

Improved UX: Enhanced user experience and contributed to website development optimizing the OpenMind portal.

Defined social media strategy: Developed and executed the strategy for BBVA OpenMind, focused on creating and distributing quality content through multiple free-access channels.

Managed social media profiles: Oversaw Twitter, Facebook, G+, and LinkedIn profiles (@bbvaOpenMind), increasing engagement and audience reach.

Created content and graphic materials: Designed and developed bilingual content (English/Spanish) for the portal and social media, aligned with OpenMind’s mission.

Optimized SEO and monitored impact: Implemented SEO strategies, tracked analytics (Google Analytics, Twitter Analytics, Facebook Insights), and reported on portal traffic and social media activity.

Managed partner relations: Coordinated content distribution with partners like MIT TechReview, Harvard Business Review, and El País Ciencia/Materia, ensuring tailored content for specific audiences.

Covered live events: Provided live event coverage (book launches, collaborator meetups, conferences) across multiple channels from locations including Boston, Madrid, and Houston.

Produced digital content: Edited videos, created motion graphics, and managed OpenMind’s YouTube channel.

Developed web application: Created a custom web app (OpenMind Link Library) using Node.JS, MySQL, Angular, and Bit.ly API, significantly reducing work load and improving content management.

Redesigned Employee Portal: Managed UX and visual design for the intranet, improving internal communication.

Designed Apúntate+: Led UX, visual design, development, and testing for BBVA’s internal job-posting platform.

Led Employee Experience & EVP projects: Drove initiatives to enhance employee experience and define BBVA’s EVP.

Launched recognition platform: Designed and implemented a gamified global employee recognition platform to boost employee satisfaction and engagement.